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To be eligible to take the Salesforce Marketing-Cloud-Consultant Exam, candidates must have a good understanding of digital marketing concepts and experience working with the Salesforce Marketing Cloud platform. They should be familiar with the various features and capabilities of the platform, including email marketing, mobile messaging, social media advertising, and web personalization. Additionally, candidates should have experience working with customer data, creating and managing data extensions, and developing automation workflows.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q74-Q79):

NEW QUESTION # 74
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

A. Execute a Triggered Emails Interaction.
B. Use a User-Initiated Emails Interaction.
C. Use the Transactional Messaging API.
D. Inject the subscriber into a Journey.

Answer: C

Explanation:
Explanation
The Transactional Messaging API can be used to send email to customers who log in for the first time on a new IP. The Transactional Messaging API allows for fast and reliable delivery of transactional messages, such as password resets, order confirmations, or account alerts. The message can include information related to the login IP by using personalization strings or AMPscript variables. References:
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-personalization

NEW QUESTION # 75
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

A. Use a landing page to record the click in the data extension.
B. Leverage the Decision Split and create a Custom Activity.
C. Use a landing page to record the click and trigger an email.
D. Leverage the Engagement Split and the Update Contact Activity.

Answer: D

NEW QUESTION # 76
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers

A. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
B. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
C. Use Query Activities to create a Sendable Synchronized Data Extension.
D. Use Data Filters to segment data to output a Sendable Data Extension

Answer: A,B

NEW QUESTION # 77
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi
a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional private domain
B. An additional Sender Authentication Package
C. An additional IP address
D. Register the new domain in Setup > From Address Management

Answer: C

NEW QUESTION # 78
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)

A. Match subscribers to web activity by passing Subscriber ID through email links.
B. Use the web analytics platform to trigger behavioral remarketing emails.
C. Recognize web traffic as originating from email instead of another channel.
D. Track web activity from a click on an email URL back to a specific email campaign.
E. Pass web conversion data back into Marketing Cloud for use in email reporting.

Answer: A,C,D

Explanation:
Explanation/Reference:

NEW QUESTION # 79
......

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Marketing-Cloud-Consultant Real Sheets | Marketing-Cloud-Consultant Valid Dumps Demo

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q74-Q79):

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